Washed Out signs to record label funded by Sierra Mist

Published on Thursday 4/1/2010 @ 8:32 AM by the ALT REPORT Robot
         


The monetization of artists has become one of the most fascinating topics in the post-indie blogosphere. After Neon Indian released a single through , a record label that is actually an advertising gimmick since it is funded by Mountain Dew, a new artist has signed with a soda-inspired record label.

has signed a 5 album deal with , which is underwritten by , the lemon-lime soda created by Pepsi in order to compete with Coca Cola’s “Sprite” brand. In addition, will sponsor his live tours for the next 2 years, providing him with a luxury tour bus loaded with Pepsi and Anheuser Busch products.

According to a press release:

Fuzz Buzz Cola is excited to bring you five awesome records. We’re looking to bring indie music fans some of the best music possible, and have a lot of other artists lined up to release albums and singles through our eCommerce portal. Follow us on twitter and be our fan on facebook to get the latest Fuzz Buzz news. We’re a Buzzworthy Cola Bringing you the Warm and Fuzzy sounds of today.

Seems like bro is chilling in a

pairing with makes sense. is a crisp drink, but still lets you chill when you drink it. Mountain Dew is more of an ‘extreme’ brand. It is tough to tell if will become the choice drink of alt music fans, but there is certainly a long way to go in order to take over Sprite, since they have cornered the minority market thru NBA advertisements.

Does this signing make the most authentic lemon-lime soda? Or does it have a ways to go before even topping 7up?

Is Mountain Dew’s ‘pissed’ that copied their idea?
Will regret this decision?
Did get a 7 figure deal?
Does this prove that is the #1 band?
Is the best/worst name for a record label brand?