Washed Out signs to record label funded by Sierra Mist
Published on Thursday 4/1/2010 @ 8:32 AM by the ALT REPORT Robot
The monetization of chillwave artists has become one of the most fascinating topics in the post-indie blogosphere. After Neon Indian released a single through Green Label Sound, a record label that is actually an advertising gimmick since it is funded by Mountain Dew, a new chillwave artist has signed with a soda-inspired record label.
Washed Out has signed a 5 album deal with Fuzz Buzz Cola Records, which is underwritten by Sierra Mist, the lemon-lime soda created by Pepsi in order to compete with Coca Cola’s “Sprite” brand. In addition, Sierra Mist will sponsor his live tours for the next 2 years, providing him with a luxury tour bus loaded with Pepsi and Anheuser Busch products.
According to a press release:
Fuzz Buzz Cola is excited to bring you five awesome Washed Out records. We’re looking to bring indie music fans some of the best music possible, and have a lot of other artists lined up to release albums and singles through our eCommerce portal. Follow us on twitter and be our fan on facebook to get the latest Fuzz Buzz news. We’re a Buzzworthy Cola Bringing you the Warm and Fuzzy sounds of today.
Seems like Washed Out bro is chilling in a Sierra Mist

Washed Out pairing with Sierra Mist makes sense. Sierra Mist is a crisp drink, but still lets you chill when you drink it. Mountain Dew is more of an ‘extreme’ brand. It is tough to tell if Sierra Mist will become the choice drink of alt music fans, but there is certainly a long way to go in order to take over Sprite, since they have cornered the minority market thru NBA advertisements.
Does this signing make Sierra Mist the most authentic lemon-lime soda? Or does it have a ways to go before even topping 7up?

Is Mountain Dew’s Green Label Sound ‘pissed’ that Sierra Mist copied their idea?
Will Washed Out regret this decision?
Did Washed out get a 7 figure deal?
Does this prove that Ernest Greene is the #1 chillwave band?
Is Fuzz Buzz Cola Records the best/worst name for a record label brand?







25 comments to “Washed Out signs to record label funded by Sierra Mist”
April 1st, 2010 at 8:50 am
april FIRST!
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April 1st, 2010 at 9:06 am
FUCK THE NEW YORK TIMES
Reply
//////////Reply by YES!!! YES!!
//////////Posted April 1st, 2010 at 5:37 pm
@love distance, Yeah really. Glo-Fi is fine by me. If you have a minute check out this song:
http://kujoboss.bandcamp.com/. Peace.
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April 1st, 2010 at 9:08 am
searra myst iz an athentic label
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April 1st, 2010 at 9:45 am
alt music fans have a drink of choice?
is this a form of expression?
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April 1st, 2010 at 9:58 am
Afraid ‘Feel It All Around’ will be featured on a commercial
And tweens nationwide will start downloading tracks via limewire
And telling all their friends
And sfkjhglkjghd
Bad vibes, man
Reply
//////////Reply by hp
//////////Posted April 1st, 2010 at 11:07 am
@andres bro, lemonlimewire. bad vibes, indeed.
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//////////Reply by ron
//////////Posted April 1st, 2010 at 11:47 am
@andres bro, second that.
Reply
April 1st, 2010 at 10:09 am
crls i hate/miss you
Reply
April 1st, 2010 at 11:08 am
fuzz buzz cola
this is just an april fools joke right?
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//////////Reply by Broseph Stalin
//////////Posted April 1st, 2010 at 11:37 am
@eedit, might want to stop talking 4 a while bro
Reply
//////////Reply by bronito mussolini
//////////Posted April 1st, 2010 at 5:30 pm
@Broseph Stalin, love how ur just ‘shitting on’ all the april ‘fools’ today. <3 u
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April 1st, 2010 at 12:19 pm
the 2k10 soda wars is heating up. wonder which buzzband will be snatched up next. feel like ariel pink is a natural spokesperson for sam’s choice, since they both have a lo-fi aesthetic. wonder if faygo made the right decision by signing a 100 year exclusive contract with insane clown posse, and if that’s preventing their soda from ‘crossing over’ into the non-horrorcore market.
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//////////Reply by brohemian rhapsody
//////////Posted April 2nd, 2010 at 12:12 am
@chill pullman,
‘truth’
Reply
April 1st, 2010 at 12:29 pm
Memmy tapes should sign with Polish Springs, the official drink of thirsy ppl
Reply
April 1st, 2010 at 1:37 pm
would totes make sense if Mtn Dew was “pissed”
Reply
April 1st, 2010 at 1:45 pm
Getting paid to play a laptop. You’re living the alt dream, bro.
Reply
April 1st, 2010 at 2:27 pm
‘super chill’ cola just made a label ‘super chill soundz’ and are releasing a chill Murray 7″ on rye dye vinyl
Reply
April 1st, 2010 at 2:33 pm
Die antwoord signed to rc colas label beach house signed to tab cola. Owl city is sponsored by odouls beer flavored soda
Reply
April 1st, 2010 at 5:47 pm
7-UP is the alt-est of all clear sodas
Reply
//////////Reply by Matthew
//////////Posted April 2nd, 2010 at 5:51 pm
@Al-lex, that’s a fact
Reply
//////////Reply by ______
//////////Posted April 4th, 2010 at 11:10 am
@Matthew, you guys are forgetting abt squirt
Reply
April 1st, 2010 at 5:51 pm
buzzzzzzzy fuzzzzzy colaaaa presents!!!!
the seany sessions
presented by SURGE
just woke up, realized it was aprils fools…
feelin bummed out, going to buy some dank…
my am appy wind breaker pit area smells like my grandfather.
glad i got it for free
listening to new ariel, it gets better more and more i listen to it, at first its really like IDK…. is this like ‘real’? Feel like hes proving that music isnt ‘legit’ just an ‘illusion’ for ‘tastemakers’
CUZ theres some real christopher cross stuff on here.
but maybe thats the point of just like
remembering when music was just to ‘enjoy’ not to really ‘think about’
or to just ‘think about’ in respects to own ‘personal private history’
i dont knowwww. its just…
Like sitting passenger while your mom drives you to _________.
- soccer practice
- YMCA basketball
- Grocery store
- Dentist for fillings
- Your dads house (if your parents are divorced)
- friends bday party (thought you were the first one arriving but some other kid spent the night the previous night, and hes still there)
you never really considered the music you were listening to in those moments to be like ‘momentous’ but i dont know…
Yeah. i guess you guys will hear it when it leaks.. laters mgmt faggots
JUST KIDDING
FLSHDLRM4LIFE
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//////////Reply by tb
//////////Posted June 8th, 2010 at 11:54 am
@Seany, bro what’s wrong why are you so bad at posting
Reply
April 1st, 2010 at 8:36 pm
Waiting for the Sparks/PBR joint label venture.
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