Pitchfork comes under fire for controversial SXSW flyer, beer+buzz band parody meme
Published on Monday 3/1/2010 @ 6:15 PM by the ALT REPORT Robot
Do yall drink beer? Do yall listen 2 buzz bands? The popular website Pitchfork Media has created a SXSW flyer meme that is meant to appeal to beer drinkers who are in2 buzz bands. SXSW hosts over 300,000 parties 1-2 weeks, so it is important to create flyer that generates ‘tons of internet buzz.’ Their flyer has come under intense scrutiny from buzz band fans, beer fans, and graphic designers from all over the world.
Wonder if the Neon Indian bro will be offended that they branded him as a brown skinned savage according to his little picture?

Worried that Pitchfork h8s Native American savages [via Cowboys and Injuns].
Is Memory Tapes really the ‘Stella’ of bands? Is Best Coast the ‘Blue Moon’ of buzz bands?

Washed Out = Coors Light? Never tried it, but have heard it was a watered down frat boy beer.

Are these beer memes ‘half assed’ by a design intern, or did they ‘waste money’ by hiring a creative agency 2 do this? Do yall think that this flyer is better than the identity work done for the Videogum + Stereogum brands?


We can only assume that this flyer was made to ‘go viral’, but more importantly, appeal to the non-music fans who are in the Austin Area for SXSW. It seems like they will probably be technology bros who ‘like premium beers.’ They will see this flyer, then think that there will be premium beer for free if they attend.
The Windish Agency is one of the elite alternative booking companies for most relevant artists. We can only assume that this party collaboration with Pitchfork represents some sort of monopoly/collusion between two mega entities in the indiesphere.
FULL DISCLOSURE: Miller Lite is an official sponsor of SXSW. Do yall think they feel left out of this flyer, or are they ‘pissed’ that all of these other beers get ‘mad representation’?
Will these beer companies ’sue the fuck out of Pitchfork’ for parodying/exploiting their brands?
Will any of these buzz bands replace their logos with one of these brand parodies?
Will a buzz band denounce their
What is the worst flyer in the history of the world?
Do yall support of denounce this flyer?
Is Pitchfork going to try 2 ‘take over’ Texas during SXSW? Worried about this imagery.








40 comments to “Pitchfork comes under fire for controversial SXSW flyer, beer+buzz band parody meme”
March 1st, 2010 at 6:20 pm
fourth
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March 1st, 2010 at 6:22 pm
feel bad for washed out
coors light really
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March 1st, 2010 at 6:23 pm
7th
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March 1st, 2010 at 6:24 pm
Feel like using mnstrm beer logos was a ‘huge mistake.’
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March 1st, 2010 at 6:29 pm
zzzzzzzzz.
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March 1st, 2010 at 6:40 pm
get drunk and listen to shitty music
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March 1st, 2010 at 6:40 pm
‘buzz’ bands ahehehehehehe
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March 1st, 2010 at 6:45 pm
milquetoast.
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March 1st, 2010 at 7:06 pm
worried
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March 1st, 2010 at 7:15 pm
this isn’t controversial.
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March 1st, 2010 at 7:53 pm
heh, heh, heh, beer is cooooooool.
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March 1st, 2010 at 7:55 pm
remember ‘the straight edge’
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//////////Reply by rAIDSallen
//////////Posted March 1st, 2010 at 8:25 pm
@eggs, str8 edge ppl r fggts
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//////////Reply by 808 hand clap
//////////Posted March 2nd, 2010 at 1:14 am
@rAIDSallen, does listening to gorilla biscuits and minor threat make you auto str8 edge?
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//////////Reply by anonymoose
//////////Posted March 2nd, 2010 at 12:26 pm
@808 hand clap, no just a ‘fggt’
March 1st, 2010 at 8:49 pm
coors light is the only beer i drink bc it’s working class and tastes like water
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March 1st, 2010 at 9:10 pm
actually parody is one of the only legal forms of the reuse of an original work (trademarked or copyrighted materials)
read your copyright law mf’ers.
now, the quality of the bands included seems equal to the quality of beers – kinda lackluster (cept for best coast…) surprised they didnt just use all PBR logos, hipster hogwash
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//////////Reply by Brandon
//////////Posted March 1st, 2010 at 9:33 pm
@nerdbanger, i lost mine
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//////////Reply by raygun
//////////Posted March 2nd, 2010 at 11:09 am
@nerdbanger,
trashing all the buzz bands except one (indicating taste/discrimination much like a beer conisseur) well played my friend.
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March 1st, 2010 at 9:17 pm
Neon Indian, Local Natives, and Real Estate lucked out in that they are now sort of visually associated with tasty beers. I feel like lagers are over represented on this flyer. Only three ales, and one of them is owned by a macrobeer company. Why aren’t they representing Austin/Texas beer companies? 512, Live Oak, Real Ale, Shiner, Pearl, uh… Lonestar/PBR, Franconia, Black Star Coop, etc are all Texan, SXSW is Texan, there could have been great brand synergy or whatever booj marketing tools like Carles call these sorts of things.
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//////////Reply by anonymoose
//////////Posted March 2nd, 2010 at 12:27 pm
@Andrew, texas ’sucks’ thats why.
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March 1st, 2010 at 9:33 pm
i support beer
i support buzzbands
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March 1st, 2010 at 10:51 pm
expected an article abt how xx is a band & a beer
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March 1st, 2010 at 11:36 pm
That Neon Indian pic is ‘racist’ man. Pitchfork are a ‘bunch of racists’: when did you ever see a ‘brother’ with a ~9.0+ rating @ P4K? P4K ‘cream over’ artists like Vampy Weekend, AnCo, the Grizzly Bears and the Dirty Projjies [all palefaces]: where is ‘the love’ for men or women ‘of colour’ or ethnic minorities?! And now they ‘depict’ Neon Indian (a WHITE man) as a Native American (a RED man)? ‘C’mon!’ That’s not cool, man. We can’t tolerate that kind of racial intolerance/prejudism yall.
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March 2nd, 2010 at 2:59 am
so sorry i jumped the shark with this post. so pathetic. so sad. wish i wasn’t mexican. wish i wasn’t getting bottom dollar from am appy. wish i got more money from vice. wish i got more money from gorilla vs bear. wish i cared. wish i hadn’t majored in communications. miss u steve carelle. miss u neon indian. miss u jimmy fallon. <3
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//////////Reply by Carles In Carge
//////////Posted March 2nd, 2010 at 2:59 am
@Carles In Carge, so jealous of pitchyfork. so jealous of stereohummy. so jealous of gorilly vs beary. :( :( :(
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//////////Reply by neon indian
//////////Posted March 2nd, 2010 at 3:06 am
@Carles In Carge, wish i knew you. wish i loved you. wish you could shave and bleach my anus. i am carles.
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//////////Reply by Carles In Carge
//////////Posted March 2nd, 2010 at 3:04 am
@Carles In Carge, so sad. so pathetic. wanna do a suicide. wish i wasn’t mexican. wish i just fit in. wish i was in “washed out the band”. wish i didn’t have to “channel my anger via wordpress.” wish my psychiatrist was better :(
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//////////Reply by neon indian
//////////Posted March 2nd, 2010 at 3:10 am
@Carles In Carge, wish i didnt blog about washed out. wished i didnt blog about animal collective. wish i was relevant. wish i was okl wish i wasn’t a mexi-alt. wish i wasnt chhubby a fat fuck undergraduate. wish i didnt have a reputation as a “potential suicide victim”. wish i had not spent all that time in intensive care. wish i had natural sexual potency. so stupid. that is me. i am carles. carles.
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March 2nd, 2010 at 10:24 am
i just realized the stereogum orange font scheme reminds me of dunkin donuts (esp next to vgum’s like you have it here)
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March 2nd, 2010 at 11:07 am
isn’t the real outrage that pbr isn’t on this poster?
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March 2nd, 2010 at 11:19 am
Coors Light = Trailer trash
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March 2nd, 2010 at 11:26 am
PFORK MEDIA BEATEN BY CANADIAN RECORD LABEL ANYWAY!
http://3.bp.blogspot.com/_Sl_AEo4sfjE/Sp2SdJ0L5ZI/AAAAAAAAAG4/UMBl72ZVmh0/s400/hihat4cover.jpg
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//////////Reply by anonymoose
//////////Posted March 2nd, 2010 at 12:31 pm
@tuwhitt, wow… can canadiens not draw or did they have their five year old make that flyer?
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//////////Reply by Dan Wolovick
//////////Posted March 2nd, 2010 at 1:39 pm
@anonymoose,
That flyer looks a lot better than the one Pitchfork put up. At least our artist attempted to keep the band name’s with beers that didn’t require drastically changing the logo.
Pitchfork FAIL.
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March 2nd, 2010 at 12:46 pm
H8 beer snobs so much. Just get drunk yall.
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March 2nd, 2010 at 2:31 pm
so fucking lame. like those fake beer bottles with ‘420′ and ‘weed’ and shit on them.
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March 2nd, 2010 at 3:59 pm
That Washed Out ish is more a commentary on the beer (it’s watered down, washed out) than the band.
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March 3rd, 2010 at 4:54 pm
This reminds of those gr8 t-shirts fratbros git made wit’ their frat crest sprimpsd over brewcan lblz! C@@L!!!
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March 17th, 2010 at 11:34 am
pitchfork are a bunch of daddy’s boy fags with no balls and a undeservedly large family fund. I dont knwow what im saying. Ive drank all the beeer and neeed mioreeee.
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